Reports: Zyrtec launches virtual pet-walking Facebook app

Zyrtec Furtec allows upload of pet pictures, virtual walks in animated park

NEW YORK — Johnson & Johnson division McNeil Consumer Healthcare has launched a new marketing campaign around the allergy medication Zyrtec, according to published reports.

Marketing Daily reported that a new app on Zyrtec's Facebook page allowed users to superimpose their pets over an animated depiction of a park and thus take the pets for virtual walks.

The "Zyrtec Furtec" app was launched a year and a half ago and includes the slogan, "Allergies got you stuck inside? Upload your pet and go for a walk!" along with animated representations of a dog, cat, rabbit, hamster and goldfish.


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

Recommended stories

Login or Register to post a comment.