WASHINGTON — Wrigley announced late Wednesday the company is temporarily stopping the sale and marketing of its new Alert Energy caffeinated gum "out of respect" for the Food and Drug Administration as the agency investigates the safety of added caffeine in foods.
This is according to a statement issued to the Associated Press.
"After discussions with the FDA, we have a greater appreciation for its concern about the proliferation of caffeine in the nation's food supply," said Wrigley North America president Casey Keller in the statement to the AP. "There is a need for changes in the regulatory framework to better guide the consumers and the industry about the appropriate level and use of caffeinated products."
Michael Taylor, FDA's deputy commissioner of foods, said Wrigley's decision to stop production for now "demonstrates real leadership and commitment to the public health." He said the company made the move after a series of discussions with the agency, noted the AP.
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