Reports: Target tests online movie, TV streaming

Target Ticket currently available to employees

NEW YORK — Target is looking to compete with the likes of Netflix and Hulu with a video-streaming service it is beta testing with employees, according to published reports.

The Minneapolis-St. Paul Business Journal reported that the mass merchandise retailer was testing Target Ticket, which currently offers access to 15,000 movies and TV shows. Features of the new service include parental controls, streaming and downloading for playback on desktop computers and mobile devices.

Target is the latest retailer to get into video streaming, but it's not the first. In early 2010, Walmart acquired Santa Clara, Calif.-based Vudu, which allows delivery of content directly to broadband high-definition TVs and Blu-ray players.

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