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NEW YORK — A new network allows customers to use tablets to participate in customer loyalty programs, according to published reports.
MediaPost reported that SpotOn, a San Rafael, Calif.-based company that develops customer loyalty platforms, rolled out its network Friday, with about 1,500 independent and regional chain retailers; the network had previously been under development for more than a year. Most of the retailers are in the Atlanta area, Texas, Arizona, California and the Midwest, but that it's adding about 500 new ones per month.
Under the program, customers are given a tablet that they can use to scan their loyalty cards or enter their loyalty numbers and then "check in" at the retailer to receive discounts, electronic coupons and other benefits.