Reports: Meijer to eliminate double coupons at some Mich., Ind. stores

Company promotes mPerks digital coupon program

NEW YORK — Meijer is ending double coupons at some of its stores in Michigan and Indiana, according to published reports.

A sign at a Meijer store in Jackson, Mich., shown in a photo posted on the bargain website, read, "To keep our everyday prices low, we will no longer double coupons after 3/30/13. Enjoy even easier savings with digital coupons."

According to published reports, the mass merchandise chain was planning to eliminate double coupons in the Battle Creek and Lansing, Mich., markets, as well as Fort Wayne and South Bend, Ind. Double coupons are when a retailer promises to double the face value of a coupon, for example, offering a $2 discount on a coupon valued at $1.

Mperks, Meijer's digital coupon system, was launched in late August 2010, and the number of subscribers hit the 1 million mark in January 2013, gaining 101,000 new members in December 2012, as well as 13.7 million clipped offers and $5 million in savings.


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