ReportersNotebook — Beauty Care, 5/30/11

SUPPLIER NEWS — The Mentholatum Co. has updated the packaging of its lip care line Softlips to include a new logo and graphics, although the company retained Softlips’ signature slender sticks and the light flavors/formulas. The company also has kicked off a new marketing campaign called “Softlips. So You.”



Nutra Nail has announced the launch of two new products — Instant Smudge Repair and Flex-Shield nail hardener. Instant Smudge Repair ($3.29) brushes away smudged, nicked, smeared or dented polish. The Flex-Shield nail hardener formula ($4.98) coats nails with a hard, yet flexible and invisible, shield to reinforce nails and help prevent breaking, tearing and peeling.


Procter & Gamble has announced a new advertising campaign for its Pantene hair care brand featuring actresses Eva Mendes and Naomi Watts. Beginning in July, both women will appear in the brand’s TV and print advertising, in-store displays, iMedia and public relations campaigns.


EXECUTIVE NEWS — P&G has announced the retirement of Edward Shirley, vice chairman of beauty and grooming, effective Jan. 1, 2012. Until that time, Shirley will serve as vice chairman on special assignment, ensuring the seamless transition. Dimitri 
Panayotopoulos, vice chairman of global household care, has been appointed vice chairman of global business units, assuming responsibility for both the beauty and grooming and household care businesses.

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