ReportersNotebook — Consumables, 11/5/12

Mars Chocolate Easter 2013 lineup

SUPPLIER NEWS — Mars Chocolate has unveiled its Easter 2013 lineup. The new items this spring will include Snickers Peanut Butter Squared minis, Dove Silky Smooth white chocolate eggs, Twix minis-filled eggs, M&M’s milk chocolate fun size filled gift box, 
Snickers Eggs 2-To-Go, Snickers Peanut Butter Eggs 2-To-Go and Dove Silky Smooth white chocolate bunny. The new Easter products carry a suggested retail price range of 60 cents to $3.99.

Kettle Brand has added Kettle Brand Bakes, which are toasted rather than kettle-cooked and contain 65% less fat than Kettle’s fried chips. They contain no trans fats, no artificial colors or flavors, and no preservatives. The new chips are available in five flavors: Hickory Honey Barbeque, Sea Salt & Vinegar, Sea Salt, Cheddar & Roasted Tomato and tangy Sour Cream & Onion. The product is available in 4-oz. bags for a suggested retail price of $3.39.

Buddy Fruits has launched what it calls the first 100% fruit gel pouch to hit the market. Buddy Fruits said its new Jiggle Gel pouch is portable, healthy and fun to eat. Available in raspberry, strawberry and orange flavors, the vegan, dairy-free and gluten-free fruit gel is made with only fruit and fruit pectin, and touts 70 calories per pouch. Buddy Fruits can be found in more than 28,000 retailers across the United States.

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