ReportersNotebook — Consumables, 8/1/11

SUPPLIER NEWS — Crystal Light is looking to shake up the beverage category with a new line of “mocktails,” available in appletini, margarita and mojito flavors. The Crystal Light Mocktails pair together the flavor of summer beverages with low calories, and will be available nationally in September.

Fiber One is adding new Fiber One 80 Calories cereal to its lineup — a honey-flavored cereal that provides 10 g of fiber per serving, in addition to calcium, iron, B vitamins, folic acid and zinc, according to the company. Fiber One 80 Calories cereal has a suggested retail price of $4.49.

Kashi has entered the pita chips game. New Kashi TLC Pita Crisps in Sea Salt feature a combination of whole grains and cracked wheat berries with a sprinkling of natural sea salt, while Zesty Salsa Pita Crisps feature a blend of herbs, spices and veggies, including onions, tomato, peppers and cilantro.

EXECUTIVE NEWS — Procter & Gamble executive Daniel Myers will join Kraft Foods in September as its EVP supply chain, Kraft announced. Myers — who most recently served as P&G’s VP product supply, leading the supply chain function for the company’s global hair care business, as well as coordination responsibilities for P&G’s beauty and grooming business — will succeed Kraft’s David Brearton.

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