ReportersNotebook — Beauty Care, 8/1/11

Bill Graham

SUPPLIER NEWS — Unilever has announced changes to its category and go-to-market structure to further support its growth plans and allow for a more efficient rollout of increasingly bigger and more scalable innovations. The changes include several executive moves, including the appointment of Dave Lewis, president of the Americas, as president of personal care, consisting of skin, deodorants, oral and hair.

Maybelline New York
launched in July several new products, including its new Color Explosion Luminizing eye shadow and Instant Age Rewind Eraser Dark Circles Treatment concealer.

Color Explosion Luminizing eye shadow is the latest innovation from Maybelline New York’s Eye Studio collection. Available in five shades, the eye shadow unleashes a surge of multidimensional color for a bold or intense eye effect. The suggested retail price is $10.99.

Instant Age Rewind Eraser Dark Circles Treatment concealer is the newest addition to the Instant Age Rewind Collection. It features an exclusive anti-aging formula and micro-corrector applicator, which is specially designed to correct the delicate eye area with flawless perfection. The suggested retail price is $9.99.

Beiersdorf’s skin care brand Eucerin has introduced a tool that helps consumers understand the financial benefits of good skin care habits. The Eucerin Skin Health Cost Calculator, which can be accessed at, quantifies the medical costs consumers’ skin health habits can have throughout their lifetimes. The launch of the tool is part of the brand’s Skin First Movement, which is designed to help educate consumers across the country on the importance of skin health as part of overall wellness.

Skin care brand Neutrogena has announced that it is kicking off the second annual Wave for Change Campaign charitable program. Teens can show their support through the school hallways with a Wave for Change tote bag, each personally designed by Neutrogena brand ambassadors Vanessa Hudgens, Hayden Panettiere and Miranda Cosgrove. The tote bags are available for those who purchase two Neutrogena products at Target and redeem while supplies last. This July and August, Neutrogena will donate $1 for every Neutrogena acne, cleansing or cosmetics product sold and registered on its website, with a minimum of $100,000 and up to $250,000, to GlobalGiving.

EXECUTIVE NEWS — Beiersdorf, whose brands include Nivea, Nivea for Men and Eucerin, has promoted Bill Graham to president and general manager of Beiersdorf. Graham will be responsible for the strategic direction, growth and success of the U.S. affiliate. As VP sales, a post he held since April 2007, Graham is credited with reshaping the U.S. sales organization to create competitive advantage for the company. Under his sales leadership, Beiersdorf has experienced significant sales growth, improved its presence at retail and dramatically strengthened its relationships with U.S. customers, the company stated.

LEGISLATIVE NEWS — Legislation has been introduced that would require stricter labeling requirements of cosmetics and personal care products, and would give the Food and Drug Administration recall authority for products that are misbranded, adulterated or otherwise fail to meet safety standards.

Rep. Jan Schakowsky, D-Ill.; Rep. Ed Markey, D-Mass.; and Rep. Tammy Baldwin, D-Wis.; introduced the Safe Cosmetics Act of 2011. The legislation was introduced in the 111th Congress. This year’s bill includes changes designed to ease any potential burdens on small cosmetic manufacturers and clarify the intent of the bill.

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