SUPPLIER NEWS — Kellogg announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.
Nutri-Grain Fruit Crunch bars are a crunchy variation of the popular cereal bars that combine 20 g of whole grain and real fruit. The Special K brand’s lineup of healthier snacks includes Special K Blondie Brownie Bites featuring chocolate chips along with vanilla and butterscotch flavor, packed in 100-calorie pouches. Other Special K additions for 2013 include a Berry Streusel variety of Pastry Crisps and new Honey Barbecue cracker chips.
Other new products include: FiberPlus Antioxidant Protein Chewy bars, in mixed nut and peanut flavors; Keebler Peanut Butter-filled Fudge-dipped pretzels; Double Chocolatey Chunk Rice Krispies treats; honey wheat, pizza and cheese flavors of Pringles; sour cream and onion, and Farmhouse Cheddar flavors of Pringles Multigrain; Cheez-it Provolone crackers.
Quest Nutrition launched Quest Cravings Peanut Butter Cups, a high-protein chocolate candy with 20 g of protein per serving.
The peanut butter cups are made with non-Dutch processed 100% chocolate that is rich in amino acids and contains no soy, trans fats or sugar. Suggested retail price is $27.99 for a box of 12 packages, with two cups per package.
In September, Quest Nutrition introduced the Cravings line exclusively to Facebook fans.