ReportersNotebook — Beauty Care, 2/7/11

SUPPLIER NEWS — JocottBrands, a developer and marketer of branded consumer products, has introduced its new Argan Magic hair care line exclusively at CVS/pharmacy. The products are made with Argan Oil, a natural oil that is native to Morocco and derived from the crushed fruit and nuts of the Argan tree. The trio of Argan Magic products includes Intensive hair oil, Nourishing hair cream and Restorative hair mask. Prices are $7.99 to $9.99.

Classified Cosmetics, a developer of aerosol airbrush makeup, is looking to bring the technology to the mass market with the introduction of Aero Minerale mineral makeup mist at select Walmart stores. Aero Minerale is a micro-mineral makeup infused with aloe and additional moisturizing vitamins and botanicals. The Aero Minerale line includes a 5-in-1 makeup primer, 10 foundation shades, two bronzers and two illuminating shimmers.

Dr. Fresh’s FireFly children’s toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance, based on findings that the product is effective for removing plaque and helping to prevent and reduce gingivitis when used as directed. The seal immediately will be incorporated into packaging and displays.

L’Oréal Paris has tapped Gwen Stefani to be the brand’s new international face. By joining the L’Oréal Paris family, Stefani will represent her own vision for beauty alongside such other representatives as Jennifer Lopez, Milla Jovovich, Diane Keaton and Beyoncé Knowles.

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