Nicole by OPI is unveiling four new nail lacquer shades inspired by the hit show “Gossip Girl.” As part of the tie-in, the Warner Home Video’s DVD release of “Gossip Girl: The Complete Third Season” will feature an exclusive $1-off, in-pack coupon for the new nail lacquers.
The new Nicole by OPI nail lacquer shades include a shimmering green (Nicole … Spotted!); a rich blue (Too Rich for You); a sparkling silver (Scandals, Secrets and Sparkle); and a cool blue (Party in the Penthouse). The new nail lacquer shades will be available at select Target stores in July, and at select Walgreens, Ulta and other retailers in August.
Added Extras has launched a new Hello Kitty-branded beauty collection exclusively at Target. The 38-SKU line includes lip gloss, nail polish, cosmetic bags, press-on nails, hair care and bath and body products. The prices range between $1.99 and $9.99.
Ultimark Products is reviving the Prell shampoo brand with the help of singer-songwriter Alexa Ray Joel—daughter of musician Billy Joel and supermodel Christie Brinkley—who will be the new face of Prell. In the mid-1980s, Brinkley was advertised as the “Prell Girl.” The deal marks Joel’s first ad campaign and includes the original song “Hideaway,” which she wrote and performed for the commercial. Ultimark has partnered with The Emerson Group to distribute Prell throughout the United States.
Ulta has appointed former Office Depot executive Chuck Rubin to serve as president and COO. Rubin, who also will serve as a member of the board, assumed his new role on May 10. Following a transition period of up to four months, Rubin will become CEO. Lyn Kirby will continue as CEO through the transition period, and there after will provide guidance and counsel as a member of the company’s board of directors through March 17, 2011.