Coke Zero’s Playbook of Possibilities will launch an online game to challenge fans to create their own plays for chances to win exciting prizes, including a grand-prize trip to the Chick-fil-A Bowl in Atlanta on Dec. 31. The Playbook Challenge game runs from Aug. 31 to Oct. 25, and players can participate every day for a chance to earn more points and more chances to win.
Tropicana has expanded its Trop50 brand. New Trop50 Farmstand Apple contains a crisp apple flavor with 50 calories per 8-oz. glass, a full day’s supply of vitamin C and is a good source of antioxidant vitamin E. The new flavor is available in 59-oz. containers for a suggested retail price of $3.59.
Coors is launching a resealable bottle this September in line with football season. The new Coors Light 16-oz. resealable Silver Bullet aluminum pints in alumi-tek bottles deliver portability with a resealable twist-off cap and wide-mouth opening for a smooth pour.
Snapple is extending the availability of the limited-time Diet Snapple Trop-A-Rocka Tea, created by Bret Michaels during “The Celebrity Apprentice.” Diet Snapple Trop-A-Rocka Tea blends healthy green tea and tasty black tea with pear, cinnamon and mango flavors to create a rockin’ taste with low calories, Dr Pepper Snapple Group said.
Just one year since its launch, the Starbucks Via Ready Brew portfolio now will include four natural flavors: vanilla, mocha, caramel and cinnamon spice. Starbucks Via flavored coffee is a blend of 100% arabica instant coffee and rich flavors, and is sweetened with natural cane sugar.
In October, Jelly Belly Candy will launch Sunkist Orange Slices, orange-flavored jelly candy covered with dark chocolate. The candy company said the product contains no added preservatives and provides all the vitamin C a person needs in a day. The candy will be available in 6.5-oz. pouches.