Ethnic hair care brand Crème of Nature has added the Crème of Nature with Argan Oil no-lye relaxer to its portfolio of argan oil hair care products. The product was available at mass-market retailers and beauty supply stores in October.
Pert Plus and Sure, which were acquired by Idelle Labs in the spring, launched in October new brand advertising campaigns aimed at communicating to consumers the value and reliability of the products. Pert Plus’ “Get hair that’s all Plus and no fuss with Pert Plus” campaign targets women who buy hair care products for their families and emphasizes the benefits of 2-in-1 shampoo and conditioner. Sure’s campaign touts its best-selling invisible solid and highlights the advantage of an undetectable antiperspirant protection that promises to work around the clock.
Grocer Safeway has unveiled its new natural personal care line called In-Kind. The line is comprised of lotions, body washes, shampoos, conditioners, facial products and hand soaps. The products are free of parabens, sulfates and pesticides, according to the company, and are made with 90%-plus natural ingredients.
Freeman Beauty Labs, whose brands include Vita-K skin care, Psssst! instant dry shampoo and Freeman Papaya hair care, has hired Patrick Bridges as its new SVP of sales. Bridges joins Freeman Beauty Labs from Bionorica. In his role, Bridges will continue to build and manage the sales department across most major mass channels in the United States.
Henkel AG & Co. KGaA has appointed Stefan Sudhoff, corporate SVP cosmetics/toiletries at Henkel, to lead Henkel Consumer Goods. Sudhoff succeeds Georg Baratta. Henkel Consumer Goods markets such consumer brands as Dial, Right Guard, Purex and Renuzit.