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Pringles is rolling out a tasty twist on multigrain snacks. New Pringles Multigrain is the latest addition to the Pringles family and comes in three mouth-watering varieties: Truly Original, Creamy Ranch and Cheesy Cheddar. As part of the nationwide rollout, Pringles and celebrity chef Tyler Florence are working together to make it easy for consumers to also make a difference while trying new Pringles Multigrain with the “U Taste. We Donate.” campaign. Enter the UPC code from any can of Pringles Multigrain between March 15 and June 30 at pringlesmultigrain.com, and Pringles will donate $1—with a total donation of up to $100,000—to Share Our Strength, an organization working to end childhood hunger in America.

“New Pringles Multigrain succeeds in giving consumers a multigrain snack that actually tastes great,” said Bryan Hamilton, Pringles brand manager. “Just one taste and you’ll never think of multigrain snacks the same again.”

Pringles Multigrain crisps are available at U.S. mass, grocery and drug retailers.

Mars Food has signed on to reduce sodium in its Uncle Ben’s flavored rice products. The company stated that it is endorsing the National Salt Reduction Initiative, a New York City-led coalition of cities, states and health organizations working to help food manufacturers and restaurants voluntarily reduce the amount of salt in their products, with the goal of reducing Americans’ salt intake by 20% over five years. As part of the company’s endorsement of the NSRI, Mars Food US is voluntarily committing to lowering the sodium content in its Uncle Ben’s brand flavored rice products by 25% over five years. The company’s other varieties of Uncle Ben’s brand rice and products already meet the NSRI targets.

“Mars Food US believes that sodium reduction is one of many important health and nutrition issues, and something we have been actively engaged in for some time,” said Mike Wilson, VP research and development, Mars Food.

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