REPORTERS Notebook

Supplier News

Lance and Snyder’s of Hanover signed a definitive agreement that brings together the two snack food leaders in a stock-for-stock merger. Lance develops and distributes sandwich crackers, potato chips and cookies, while Snyder’s of Hanover is a pretzel maker and a leader in specialty snacks. Under the agreement, the company will be called Snyder’s-Lance.

Kellogg Co. has introduced Kellogg’s FiberPlus Antioxidants cereals with fiber and antioxidant vitamins C and E. Kellogg’s FiberPlus Antioxidants cereals are available in berry yogurt crunch and cinnamon oat crunch.

Kraft Foods is pumping up its Nabisco crackers with whole grains. The company plans to increase the amount of whole grains in more than 100 products over the next three years, including original Wheat Thins (from 11 g to 22 g per serving), Wheat Thins toasted chips (from 5 g to 17 g per serving), Honey Maid original graham crackers (from 5 g to 20 g per serving), and adding whole grain to Premium and Ritz crackers.

EQ Labs is launching a nationwide promotion of its energy drink, which will begin on Labor Day weekend at a Las Vegas Walgreens and will allow one lucky purchaser of the EQ Smart Energy Drink to receive a free personal poker seminar from poker celebrity Vanessa Rousso. Another lucky winner will receive a personal thrill ride from champion Baja racer T.J. Flores. The company said it will use this promotion to begin a national rollout of its energy drink in additional Walgreens stores.

Industry News

Fresh convenience foods have experienced a recessionary boon, according to a new study by Packaged Facts. The fresh convenience foods market grew by 5% in 2009, to reach sales of $22 billion. Expanded marketing and merchandising efforts by convenience foods companies may drive sales up 28% to $29 billion by 2014.

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