Reporters Notebook

Supplier News

GlaxoSmithKline has issued a consumer advisory warning about a potential health risk associated with long-term, excessive use of its zinc-containing denture adhesives Super Poligrip Original, Ultra Fresh and Extra Care. Recent reports suggested that excessive intake of zinc-containing denture adhesives over several years may result in neurological symptoms, including numbness, tingling or weakness in the arms and legs, difficulty with walking and balance, and such blood problems as anemia. These reports are very rare, GSK stated. Super Poligrip Original, Ultra Fresh and Extra Care are safe to use as directed, according to GSK. Most consumers follow the directions, but some apply more adhesive than directed and use it more than once a day. As a precaution, GSK has decided to stop making, distributing and advertising the products.

Available in stores as of February is Dr. Miracle’s new Thermalceutical Intensive New Growth No-Lye relaxer kit. This single touch-up application focuses the brand’s Thermalceutical ‘Feel It’ Formula on the newly grown virgin hair, promoting the development of strong, healthy strands during the straightening process. Priced at $4.99, it is positioned as an economical alternative to the brand’s No-Lye relaxer system.

Vogue International, the maker of the Organix hair care brand, has teamed up with Walt Disney Pictures for both the theatrical release and Blu-Ray/DVD release of Tim Burton’s “Alice in Wonderland.” In conjunction with the March 5 film release, Organix is running full-page ads in the March issues of Cosmopolitan, InStyle, ELLE, Shape and Life & Style magazines. The partnership also includes a sweepstakes for a chance to win a trip for two to London, being promoted in ads and on Alice-themed hang tags on Organix bottles. For the Blu-Ray/DVD release later this year, Organix will offer a $5 rebate by mail for every purchase of two Organix products and an “Alice in Wonderland” Blu-Ray/DVD.

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