Mars’ new 3 Musketeers Truffle Crisp bar made its debut in early February at select supermarkets, convenience stores and various mass retailers nationwide. The launch was supported by a national marketing campaign with the tagline “Rich enough to share, but you really won’t want to.”
“The new addition to the 3 Musketeers family provides the signature light texture components of the 3 Musketeers bar, now with an added airy crispy twist,” said Carole Walker, VP integrated marketing communications for Mars Chocolate North America. The suggested retail price of a single-serve pack (two bars) is 79 cents.
PepsiCo visited the New York Stock Exchange last month to ring the opening bell and highlight its financial initiative, known as the Pepsi Refresh Project. The Pepsi Refresh Project will award more than $20 million in 2010 to move communities forward. Individuals can apply for grants to benefit a variety of projects, and Web site visitors can vote for the best ideas for funding. The project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as an optimistic catalyst for idea creation, leading to an ever-refreshing world. Pepsi will fund projects that make a difference in six categories: health, arts and culture, food and shelter, the planet, neighborhoods, and education.
Dr Pepper celebrated its 125th anniversary in late January by ringing the closing bell at the NYSE. The company launched a wide range of activities to share the celebration with consumers, including a Dr Pepper Cherry ad that debuted during Super Bowl XLIV on Feb. 7, featuring “Doctor Love” Gene Simmons and members of KISS.
“Starting out 125 years ago as a regional drink, Dr Pepper has expanded into a revered national brand by connecting with consumers because of its unique taste and the brand’s dedication to making emotional connections with its consumers,” said Tony Jacobs, VP marketing.