Reporters Notebook

Matrixx Initiatives’ Zicam

Supplier News

Matrixx Initiatives recently introduced a new line of Zicam products—Cold Remedy Plus—a multi-ingredient formulation that both reduces the duration of the common cold and helps relieve cold symptoms. In addition to zinc gluconate, which has been proven to reduce the duration of a cold, the products also contain menthol as a nasal decongestant.

The Cold Remedy Plus products, cherry-flavored LiquiLoz and cherry-flavored Zavors, retail for a suggested $11.59. Two mint flavors—including a rapid melt and oral mist—will launch Aug. 1.

And in lieu of all the awareness raised around cold and flu prevention this past season, courtesy of the H1N1 pandemic, Matrixx will be committing $23 million against consumer advertising over the course of next season across all media formats.

To help consumers during a summer that is shaping up to be one of the worst in quite some time for mosquito bites, Tender Corp. launched two solutions—AfterBite Backyard and AfterBite Outdoor combo packs. The Backyard combo pack includes a 0.5-oz. tube of the original, ammonia-based Itch Eraser and a 0.7-oz. tube of AfterBite Kids, a cream formula consisting of baking soda, tea tree oil and vitamin E. The AfterBite Outdoor combo pack features AfterBite Kids and AfterBite Outdoor. The company also announced it will be increasing its marketing.

Last month, joint health supplements Cosamin ASU and Cosamin DS were specified as the preferred joint health supplements in “Framework for the Lower Back,” a new book from Dr. Nick DiNubile, Nutramax Labs reported.

“I prefer Cosamin ASU and Cosamin DS from Nutramax Laboratories because they are useful in protecting joints,” DiNubile said. “In addition, Cosamin has the studies and contains only high-quality ingredients.”

Quigley Corp. is now ProPhase Labs. Following its annual shareholders meeting, shareholders voted to change the name of the Quigley Corp., which became effective as of May 6. The new corporate Web site will be The rollout of the corporate identity change to ProPhase Labs was ongoing since April, including the introduction of a new corporate logo and new packaging for Cold-Eeze and Kids-Eeze.

Elations recently announced the launch of the “Boomers Building a Better America” initiative, a program designed to reward baby boomers who are an active part of the volunteer force in the United States. Former Olympic gymnasts and community activists, Nadia Comaneci and her husband Bart Conner, helped kick off the program and will help select the top projects pitched by boomers to receive the cash grants and resources to help them get their projects done.

Bausch & Lomb announced the U.S. launch of Soothe Xtra Hydration lubricant eye drops. Building on the success of the Soothe XP Xtra Protection formula, new Soothe Xtra Hydration provides a comprehensive over-the-counter portfolio for patients with dry eyes, the company stated. The Soothe portfolio now is aligned with the most recent international Dry Eye Workshop sponsored by the Tear Film and Ocular Surface Society.

New Soothe Xtra Hydration, for aqueous-deficient dry eye therapy, moisturizes and restores the deficient aqueous and mucin layers of the tear film to provide lasting hydration and comfort. Soothe XP Xtra Protection, for evaporative dry eye therapy, re-establishes the lipid layer of the tear film to provide up to eight hours of relief. Both products are available at major retailers.

Northwest Natural Products announced a partnership with Cargill on the introduction of a line of heart-healthy adult gummy vitamins to be called Vitafusion HeartOne. The gummy vitamins contain 0.4 g of CoroWise, a plant sterol formulation that helps maintain healthy cholesterol levels. They were available through Target in April and Walgreens in May.

Industry News

The International Osteoporosis Foundation last month released a new position statement around the importance of supplementing with vitamin D for older adults. The objective of the statement, published in the leading bone journal Osteoporosis International, was to use and examine all available evidence to support new recommendations for optimal vitamin D status.

“Global vitamin D status shows widespread insufficiency and deficiency,” stated lead author Bess Dawson-Hughes of Tufts University. “This high prevalence of suboptimal levels raises the possibility that many falls and fractures can be prevented with vitamin D supplementation. This is a relatively easy public health measure that could have significant positive effects on the incidence of osteoporotic fractures.”

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