CoverGirl has announced that singer-songwriter Taylor Swift is its newest CoverGirl, representing a new line of products for the brand. The ads are scheduled to debut in January 2011.
Since its introduction in 1961, the list of famous CoverGirls has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. Its current roster of CoverGirls includes Queen Latifah, Ellen DeGeneres, Rihanna and Drew Barrymore.
The Mentholatum Co. has expanded its Softlips Pure lip care line with the launch of the new Softlips Pure 100% Natural products, which includes lip butter and lip polish. The new products are available in the naturals/organic section at Target stores nationwide. The collection includes: Softlips Pure 100% Natural lip butter (suggested retail price of $5.99), lip polish (SRP $5.99), lip gloss (SRP $5.99) and lip tint (SRP $3.99).
Soft & Shield hand sanitizer and moisturizer is looking to enter the mass market and has begun a marketing campaign with New York-based Top Shelf Enterprises to bring the brand to national distribution through grocery, drug, health and beauty, mass merchandiser and private-label opportunities.
The product is a new alcohol-free hand sanitizer that contains ingredients to soften, smooth and moisturize the skin. As an added benefit, the Soft & Shield hand sanitizer and moisturizer forms an invisible protective barrier that covers the outer layer of the skin to protect for up to four hours against harmful germs and bacteria.
Stridex has launched its new Stridex Naturally Clear medicated pads, which offer a 98.9% natural formula and are free of alcohol. The pads are the latest addition to the alcohol-free pad line, which includes Stridex Maximum Strength, Essential and Sensitive.
Naturally Clear’s formula contains antioxidant-loaded ingredients, including white tea, pomegranate and soy. It removes dirt and oil with a natural cleaning system and provides salicylic acid (1%) to help clear up and prevent breakouts. The new pads are 20% larger than typical acne pads and are a triangular shape to allow users to get into hard-to-reach areas. Naturally Clear pads retail for between $5.49 and $6.49 for 70 pads.
Tom’s of Maine has introduced its new Wicked Fresh! toothpaste and Wicked Fresh! mouthwash, which are free of artificial colors, flavors, preservatives, animal testing and animal ingredients. The Wicked Fresh! toothpaste is the first to feature the company’s patent-pending, flavorless botanical licorice root extract combined with natural mint flavor oils to help banish bad breath. The Wicked Fresh! mouthwash is powered by naturally sourced mineral zinc oxide and is nonalcoholic. The toothpaste has a suggested retail price of $4.29, and the mouthwash is $4.99.
Avalon Organics has developed its new Essential Lift skin care collection infused with micro-milled ocean minerals. The collection includes Essential Lift smoothing cleanser (SRP $12.95), fortifying toner (SRP $12.95), firming moisturizer SPF 15 (SRP $19.95), restructuring night cream ($25.95), serum (SRP $25.95) and contouring eye cream (SRP $25.95).
BIC Consumer Products USA is promoting its BIC Soleil Bella razors through its new “100 Days of Sunshine” promotion. Through the promotion, which kicked off May 1 and runs through Aug. 8, the company will be giving away thousands of sharable prizes, including the grand prize: a 2011 Mazda MX-5 Miata two-seater.
By registering at
The BIC Soleil Bella razors feature four flexible blades and a moisturizing strip for a smooth shave. The suggested retail price is $5.99.
Procter & Gamble’s Old Spice has introduced its new Odor Blocker body wash, which is designed to detect, neutralize and protect guys from all kinds of body odors for 16 hours. This is the first Old Spice body wash to contain odor-blocking technology to provide body responsive odor protection for up to 16 hours. It combines a clean scent to keep guys smelling great and feeling fresh throughout the day.
The launch was kicked off with a series of new commercials, starring Terry Crews. Old Spice Odor Block is available for a suggested retail price of $3.99.
Duane Reade, which is now owned by Walgreens, has expanded its hair care offering with a new natural hair care line by makeup and beauty expert Peter Lamas, the founder of Peter Lamas Products. The collection, which has a revamped look, is comprised of 15 products. The line hit store shelves in April.
Lamas has more than 30 years of experience in the beauty industry, defining the looks of Hollywood’s hottest stars.
Target is the exclusive retailer selling the new SheaMoisture Organic Hair Care line, which features four unique treatment collections to meet the hair care needs of multiethnic consumers. The new all-natural hair care line is an expansion of SheaMoisture’s organic bath and body care currently offered at Target stores.
SheaMoisture Organic Hair Care features four treatment collections with all 14 products priced at $9.99. Collections include coconut-and-hibiscus Curl Care, with coconut oil, silk protein and neem oil; African Black Soap Dandruff & Eczema Care, with plantain enzyme, tea tree oil and willow bark extract; Organic Raw Shea Butter Restorative Care, with sea kelp and argan oil; and Yucca & Baobab Thickening Care, with biotin and bamboo.