Report: Target sets sights on Millennials with digital initiatives

MINNEAPOLIS — Target is striving to win the hearts of Millennials with a string of new mobile and digital initiatives, which includes an overhaul of its wedding and baby registry business, according to a USA Today report.

The article also noted that, in the company’s recently launched ad campaign promoting its digital services, it heavily marketed the new features to young couples and families.

Also, in the store, Target will replace all in-store registry kiosks, primarily used for weddings and baby showers, with iPads connected to Target.com. And scanning guns will be replaced with iPod touches, the article stated.

 

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