NEW YORK — Since appearing on the TV show “Shark Tank,” Breathometer, the world’s first smartphone breathalyzer, has enjoyed a significant boost in orders and investor interest, according to a news report. Shark Tank’s Daymond John will be the keynote speaker at this year’s DSN Industry Issues Summit on Dec. 3.
According to a Wall Street Journal report, Breathometer has, since appearing on “Shark Tank,” raised more money to fulfill orders for its product. The Breathometer, which plugs into a smartphone headphone jack, and — together with a mobile app — transforms into a breathalyzer measuring blood alcohol concentration, was the first ever startup to receive praise and financial backing from all five “sharks.”
The WSJ reports that the company recently raised $2 million in seed funding led by billionaire investor Mark Cuban, joined by the other four investors from "Shark Tank" and venture firms Structure Capital and Dillon Hill Capital.
In 2009, Daymond joined the cast of the ABC entrepreneurial business show “Shark Tank,” which is produced by TV producer Mark Burnett. He is the founder of FUBU (“For Us By Us”), one of the most iconic fashion brands in recent years, and has published two books, "Display of Power: How FUBU Changed A World Of Fashion, Branding And Lifestyle" and "The Brand Within: How We Brand Ourselves, From Birth To The Boardroom."