Report: Schick looks to help men smell good with Xtreme3 Refresh

NEW YORK — Schick, an Energizer Holdings brand, is launching a men's scented razor, the Xtreme3 Refresh, which will feature scratch-and-sniff packaging, according to a New York Times article.

Schick worked with a fragrance company to create a freshly showered fragrance that has been described as blending notes of spearmint, citrus and rosemary, the article stated. The scent is embedded in the rubber part of the razor's handle.

The new Xtreme3 Refresh will be promoted via an online marketing campaign and a partnership with Nascar driver, Martin Truex Jr. According to the article, Schick will be circulating the new scent through diffusers at "refresh stations" it will set up at 10 Sprint Cup races this summer.

The new razor now is hitting store shelves, and online ads are slated to begin to appear June 17 on such sites as MadeMan.com and MensHealth.com, according to the report.

As previously reported by Drug Store News, Schick Quattro for Women disposables recently unveiled the "Shower Your Senses" mobile tour to introduce its new Schick Quattro for Women disposables razor with a handle scented with Skintimate signature scent Raspberry Rain, the first collaboration between Energizer Personal Care's Quattro for Women disposable razors and its Skintimate signature scent Raspberry Rain.

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