Report: Not seeing millennial men as an opportunity is a 'mistake'

NEW YORK — Attention, marketers! The millennial man may not be who you think he is. They are the biggest generation in history, and if you don’t master how to reach them, someone else will. That was a key message in a recent Adweek article.

This group loves to be obscure and, despite the perception that they are “digital to the core,” this group is also extremely thrifty — because they have to be. Why? Because millennials have likely found themselves weighed down with substantial student debt and are probably struggling to find a job in today’s challenging work environment.

However, not seeing millennials as a growth opportunity could be a mistake for marketers, the article states.

To read the entire article, click here.


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