BOSTON — The confectioner behind Sweethearts candies is no longer for sale, according to published reports.
The New England Confectionary Co., also known as Necco, announced that it tapped New York-based investment firm Sawaya Segalas this past November to help the former explore the possible sale. Now, the company has suspended its plans, according the Boston Herald.
In November 2010, Necco COO Dave Smith said the company was "confident that [it] will be recognized for the value it can bring the right partner."
Necco has been in operation since 1847.