Report: Kraft, Wrigley to cut chewing gum package size, prices

NEW YORK — Certain chewing gum companies are introducing smaller packs that will carry a lower price tag, according to a new report.

According to MarketWatch, Kraft Foods is expected to introduce five-piece packs of Trident and Stride gums, which will cost 50 cents. Additionally, confectioner Wrigley, which is owned by Mars, is expected to roll out smaller and more affordable chewing gum in 2012.

Kraft's gum portfolio includes Dentyne, in addition to Trident and Stride. Wrigley produces such brands as Big Red, Doublemint, Extra and more.

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