GlaxoSmithKline will be underwriting a weight-loss/eating documentary in partnership with the Creative Coalition, an advocacy group backed by Tim Daly and other actors, the New York Times reported Wednesday.
Both GSK and the Creative Coalition told the Times that the documentary wouldn’t be table dressing with GSK’s over-the-counter weight-loss drug Alli featured as the main course.
“This won’t be a marketing tool at all,” Robin Bronk, the Creative Coalition’s executive director, told a Times reporter.
A director is to be named at the Sundance Film Festival Jan. 25. Production is expected to be completed this year.