NEW YORK Although baby boomers are aging, they don’t want it to show, according to a report released June 1 by Packaged Facts.
The 341-page report, “U.S. Baby Boomer Attitudes and Opportunities: At Home, At Work and On the Road,” shows a common interest in hard work and preserving youthful appearance among people born between 1946 and 1964, but those interests manifest themselves differently among people of various cultural and financial backgrounds.
The report offers an overview of Boomer attitudes and spending trends broken down into lifestyle chapters. It includes a full chapter on health and anti-aging, examining the use of technologies such as nutraceuticals and skin-plumping therapies that combat aging.
Packaged Facts is a market research company based in New York.