PLANO, Texas — Dr Pepper Snapple Group reportedly is expanding its line of 10-calorie soft drinks beyond the company's Dr Pepper brand.
The company's Dr Pepper Ten brand, which debuted in October, removes the "diet" stigma by marketing the 10-calorie beverage toward men through a campaign that underscored "it's not for women." According to a report published by the Dallas Morning News' Biz Beat Blog, however, DPS is set to bring 10-calorie beverages to its 7Up, Sunkist, Canada Dry, A&W and RC brands, and will target both men and women.
"The male-centric tongue-in-cheek messaging is unique to Dr Pepper Ten and will remain so," DPS spokesman Chris Barnes was quoted as saying. "The other flavors are being tested with advertising that targets both men and women."