Report: Costco wants to be 'destination for prestigious beauty items'

ISSAQUAH, Wash. — Costco appears to be stepping up its beauty presence by teaming up with beauty experts in nail, hair, skin and face.

The wholesale club reported in its May 2014 edition of The Costco Connection that it has aligned with nail artist Jenna Hip, hair designer Orlando Pita, dermatologist Jessica Wu and makeup artist Pati Dubroff. These beauty experts have been hand-selected by Costco buyers to offer upscale beauty and/or exclusive lines to Costco members via the "Beauty’s Most Wanted" campaign.

“We want members to see Costco as a destination for prestigious beauty items, just like they do for fine wines and other luxury products,” Mindy Harris, health and beauty aids buyer for Costco, was quoted as saying in the publication.


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