Report: Coca-Cola to tout mid-calorie Sprite, Fanta beverages

ATLANTA — Coca-Cola reportedly is gearing up to roll out mid-calorie beverages in select markets.

Scott Williamson, a Coca-Cola spokesman, was quoted as saying that the beverages, which will be marketed under the Sprite and Fanta brands, is "a limited test of new formulations to see if they might appeal to consumers."

Beverage Digest first broke the news Monday, followed by several other news outlets. The beverages would be sweetened through "combination of sugar, the stevia-based sweetener Truvia and erythritol, a sugar alcohol that has virtually no calories and does not cause intoxication," the New York Times reported.

Login or Register to post a comment.