Report: Busy Breathers backpack gains distribution in Colorado Walgreens

STERLING, Colo. — The value in enabling innovation and niche marketing at the store level was evidenced in a Journal-Advocate report Tuesday around the introduction of an innovative healthcare product that was picked up across three individual Walgreens.

The full report can be found here.

Armed with a $15,000 grant from the Huggies MomInspired grant program, Michelle Staley currently is building out her business around an oxygen-tank-friendly backpack called Busy Breathers, which would appeal to two prescription-heavy demographics — preemie babies and seniors suffering from COPD.

Staley was inspired to design the backpack to accommodate her son, who was born prematurely and required oxygen over the first two years of life.

In addition to propositioning Colorado-area Walgreens, Staley also is seeking distribution through oxygen and medical supply companies, according to the report.

The bag is designed for use by adults or children and can hold three cylinders of oxygen, with an opening for the tubing through the side, a rubberized handle, an "across the chest" strap with extra padding, two-sided zippers and a mesh opening to determine the amount of oxygen left in the tank. Suggested retail price is $39.99.

The website for the product is

Login or Register to post a comment.