Report: Boomers concerned about developing and maintaining a holistic well-being

ROCKVILLE, Md. — With Baby Boomers numbering about 80 million and these consumers accounting for 44% of all households with annual incomes more than $75,000, the segment is fast-becoming a focal point for the food industry, according to "Boomer Wellness: Culinary Trend Mapping Report," published Tuesday by market research publisher Packaged Facts and CCD Innovation.

Fueling dietary needs that are fairly sophisticated, many Boomers are concerned about developing and maintaining a holistic well-being. For others, food behaviors are reflective of a robust discretionary spending capacity and a need to accommodate a busy lifestyle, like increased restaurant usage and using technology conveniences to order food.

"Boomers grew up during an era when eating out became a form of entertainment, not just a special occasion affair,” stated Kimberly Egan, CEO of CCD Innovation. “They’ve also become accustomed to convenience food in all its forms and expect variety and choice at food retailers, specialty groceries and supermarkets.” Egan says understanding nutrition, aging and convenience is part of the multi-faceted spectrum of the Boomer market and harnessing this understanding is opportunistic for food businesses.

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