MADISON, Wis. — Remington, a maker of men’s and women’s grooming and styling products, has introduced a mobile site designed to enhance consumers' shopping experience, just in time for the holiday shopping season.
Consumers now are able to easily access a mobile-optimized Remingtonproducts.com from their smartphones, in addition to traditional online shopping or visiting one of the brand's mass retailers.
For the first time ever, mobile access to the Web exceeded desktop-computer based access and by 2015, U.S. mobile commerce sales are expected to hit $31 billion, the company stated. Even in the instance where purchases are not made, consumers are increasingly using their mobile phones to do research both at shelf and on the go.
"The mobile segment is exploding and we wanted to provide our consumers with the resources to make the most informed purchasing decisions possible," stated Ryan Koechel, Remington's e-commerce manager.