HAUPPAUGE, N.Y. — Red Carpet Manicure has announced the launch of Dazzling Gems, a collection of six gem-infused LED gel nail polishes.
Launching for awards season, the new collection — available at Ulta Beauty Stores — is produced with gemstones ranging from emeralds to opals that are certified by the Gemology Appraisal Laboratory, the company stated. It marks the first time the brand has made its gem-infused polishes available at retail. The polishes are each sold separately for $11.99.
"We want consumers to have the same access as A-list stars to our specialty nail shades,” stated Barry Shields, managing partner of Red Carpet Manicure. “As nail art becomes more popular, we are thrilled to offer the best on-trend and affordable gel nail color to women who are eager to create dramatic manicures.”
The collection is inspired by the exclusive edition “Amor 24” (gold dust), “Your Fortune Awaits,” (crushed rubies) and “Set In Stone” (diamond powder) gel polishes, which were previously available only to nominees, performers and presenters of the 2012 Grammy and 2012 American Music Awards.
And, in keeping with tradition, the new line also will be available at Kari Feinstein’s Style Lounge at the Andaz Hotel in West Hollywood from Feb. 27 to 28 for celebrities and influencers during the Academy Award festivities.
“While we selected the shades for the Dazzling Gems collection due in part to the current industry fascination with jewel tones, we also wanted to ensure these rich and luxurious colors — often worn by celebrities at major award shows and fashion events — were readily available to any woman seeking a touch of red carpet sophistication,” added Bruce Kowalsky, managing partner of Red Carpet Manicure.
The Dazzling Gems lineup includes the following polishes:
- “Lady in Red,” Ruby polish;
- “Emmy-rald Winner,” Emerald polish;
- “Trendsetter,” Aquamarine polish;
- "Hollywood Icon,” Sapphire polish;
- “Fashionista,” Amethyst polish; and
- “Stealing the Spotlight,” Opal polish.