Red Carpet Manicure, Target ink new partnership

HAUPPAUGE, N.Y. — Red Carpet Manicure, a maker of an at-home LED gel manicure system, has announced a new partnership with Target.
Available in Target stores and online at are the LED gel manicure products, including the removal kit and LED professional light. Twenty on-trend shades will be available nationwide, including Star Power and White Hot perfect for spring and summer style, and Ooo La Liscious, which was worn by Rihanna at the 2013 Grammy Awards.

“We are so excited to introduce our products to Target shoppers across the country and look forward to continuously growing the brand’s reach,” stated RCM managing partner Barry Shields. “As the category leader, we continue to work toward providing our consumers with the latest in at-home nail trends and technology at affordable prices.”

“I love using Red Carpet Manicure shades on my clients throughout award season and big red carpet moments,” added celebrity manicurist Elle. “The collection of nail art products are so gorgeous and easy-to-use, and the professional LED light is fast, light and perfect for women on the go.”

RCM recently launched more than 64 new products, in 2013 alone, and has expanded the line beyond color options introducing hand and nail treatments. The five item collection includes nail remedy, nail recovery, cuticle balm, cuticle elixir and youth crème. As an extension of the growing creative DIY trend, the brand also introduced crystal gems, nail glitz designer nail glitters and nail appliqués along with the first-ever professional LED light with a USB port for added convenience. 

“After spending the past year introducing consumers to our at-home LED gel nail polish system, we were asked by consumers to expand our technologies to address nail care,” Shields stated. “As a brand, we truly listen to our consumers and constantly work to formulate the best nail science to care for our customers’ most valued accessories, their nails and hands.”

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