Rechargeable batteries represent a growth area for retailers. A report from the Freedonia Group indicated that alkaline batteries remain the most prevalent type of primary battery, accounting for more than 70% of demand. Sales of other battery chemistries, most notably primary lithium, are expected to gain traction in the market through 2015.
As the population ages, sales of hearing-aid batteries and primary lithium batteries for implantable medical devices are expected to soar.
The article above is part of the DSN Category Review Series. For the complete Batteries Sell-Through Report, including extensive charts, data and more analysis, click here.