GURNEE, Ill. — Real Techniques, a fast-growing makeup brush brand in the United States, has launched the Expert Organizer, a beauty storage solution that frees up counter space and doubles as a makeup brush drying rack.
Designed with proprietary Miracle Cling technology that is reusable, the Real Techniques Expert Organizer clings to glossy surfaces such as glass, mirrors, marble, flat shiny tiles and laminate without the need for suction cups, adhesives or wall mounts. The design features three pockets for storage as well as slots in between to hold brushes upside down so they can dry after being washed.
“In talking to beauty lovers and looking at their social posts, we wanted to create a unique storage solution that addresses many pain points such as lack of counter space,” said Eva Oreskovich, VP of global marketing for Paris Presents, parent company of Real Techniques. “The Expert Organizer takes advantage of unused spaces, is easy to install and positions makeup tools front and center so you can quickly find what you need.”
To use, peel off the protective film from the back of the Expert Organizer and place onto a smooth, clean, dry surface. Press firmly to secure and remove air bubbles. For best results, Real Techniques recommends waiting 24 hours before placing items in the holder. The Expert Organizer can be removed and reapplied wherever needed and also comes in a single-pocket option for organizing makeup tools while traveling.
“This is a must-have for anyone who loves makeup as much as Sam and I do, because it keeps our brushes organized and not thrown all over the vanity or in our drawers. It makes getting ready so much easier,” said YouTube personality Nic Chapman, who with her sister, Sam Chapman, is part of the beauty expert duo behind Real Techniques. “I always take it with me while traveling as many hotels have tiny bathrooms and I need all the counter space I can get.”
The Expert Organizer is available online and at local retailers in the U.S. for a suggested retail price of $8.99 for the single-pocket organizer and $17.99 for the three-pocket organizer.