Ready-made frames in demand by photo enthusiasts, new report finds

STEVENS, Pa. More shutterbugs are seeking ready-made picture frames, according to a new report.

Among more than 1,300 category buyers surveyed by Unity Marketing, nearly every consumer owned a digital camera and almost two-thirds of them printed and framed a photo in the past year, which was likely to go on a photo wall or in-home gallery. The survey also found that people had an average of 6.3 items waiting to be framed.

"The increase in demand for framing, both custom and ready-made, is being driven by a boom in digital photography," said Pam Danziger, president of Unity Marketing and lead researcher on the latest art, wall decor, custom framing and picture frame report.

Danziger added that the "boom" can be addressed by marketers and store owners by expanding photo frame lines or offering sales and specials on such items. "This will play in nicely to the trend of consumers having an in-house gallery or photo wall displaying their prized memories," she said.

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