Raid aims to simplify pest control with new system

RACINE, Wis. — Raid, a pest control brand from SC Johnson, is introducing Raid Defense System. The system provides a regimen of solutions and non-chemical tips that, when used together, control and prevent home-invading bugs.

Consumers can use the Raid system creator tool at to find a customized regimen of Raid products. The site also allows consumers to: select and compare products; identify the species of insect that's causing the problem; watch how-to videos to help solve pest problems; and take advantage of help from experts.

"No one likes talking about pest problems in the home, but most Americans will encounter it at some point, especially when temperatures rise in summer months," said Kelly M. Semrau, SVP global corporate affairs, communication and sustainability. "Without the right tools and information, pest problems will persist and people will spend time and money trying to address the issue. We created the new Raid Defense System to empower people to beat the bugs with confidence."


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