CHICAGO – Quaker Oats, a divison of PepsiCo, has introduced Quaker Popped — a rebranded version of the company's popular Quaker Quakes snack.
Quaker Popped are bite-size snacks made from whole-grain brown rice and corn, with 10 to 13 grams of whole grain per serving and zero grams of trans fat. Because the snacks are popped, and not fried, they contain lower fat than a number of fried snacks.
"We renamed our classic snack as Quaker Popped because it better represents the way the product is made, as they are literally popped to crispy perfection," said Justin Lambeth, chief marketing officer for Quaker Foods North America.
Along with the new name, Quaker Popped packaging features a new logo and bright color scheme. The snack is available in 14 different flavors, including familiar favorites Cheddar Cheese and Apple Cinnamon. Walmart shoppers can also try new flavors Chipotle Cheddar and Sweet & Salty Mix. Available at grocery stores nationwide, Quaker Popped have a suggested retail price of $2.00 for a 3-oz bag.