Natural Products Solutions recently announced the launch of VirMax T Testosterone. As part of that launch, DSN caught up with NPS president and CEO Marty Gallant to discuss men’s health supplements.
DSN: Men aren’t too proactive addressing their own health issues. How do you market to them?
Marty Gallant: Here’s the bottom line: A man will never admit he’s having problems. … Our market research has shown that when it comes to the retail-end, it’s the wife who usually does the purchasing.
DSN: Men are known to lose muscle mass after age 40; does testosterone help improve muscle function?
Gallant: That’s exactly what it is. If you can keep your testosterone levels high, then you’re not going to lose the muscle mass.
DSN: John Sally, NBA-all star, serves as a spokesman for these products. How did that come about?
Gallant: I met John at a natural products show. ... We spent about an hour talking, and he told me about how his father and his brother had prostate issues, and that he travels the country discussing prostate health for the Prostate Cancer Foundation.
To listen to the full audio Q&A, click here.