FORT LAUDERDALE, Fla. Purple Beverage Co. today announced that Lou Aceto, former North American national accounts manager for Red Bull, will join the team at Purple as national accounts manager. Aceto will also handle national distribution for Purple, the company said.
At Red Bull, Aceto was responsible for getting the product to convenience stores, drug stores, grocery chains and other retailers around New England and in New York.
Purple founder and chief executive officer, Ted Farnsworth said, “With experience and relationships from individual markets to large retail chains, [Acetoa] will be an invaluable asset to our growing company. His knowledge and expertise expand beyond building strategic relationships, planning and exceeding sales targets to earning customer satisfaction through effective client management and driving successful negotiations.”
Aceto also served at Quaker Oats Co. as key accounts manager, implementing call strategies inside chain and distributor groups. Prior to his work at Quaker, and then Red Bull, he served as an independent distributor for Tropicana Products.