Purina introduces new weight-management option for adult dogs

ST. LOUIS — Purina Dog Chow brand dog food this week launched nationwide its new Light & Healthy formula, a new option to help maintain a dog's ideal weight, without giving up portion size or taste.

Like humans, obesity is a growing problem in the dog population, with 53% of dogs in the United States classified as "overweight" or "obese" by their veterinarians. Purina Dog Chow Light & Healthy has 22% fewer calories and less fat than Purina Dog Chow Complete & Balanced.

The new formula is steam cooked at the start, features a unique tender and crunchy kibble blend, and is made with real chicken.

"Families don't need to settle for less to help their dogs live happy, healthy lives," said Karen Ganschaw, senior brand manager for Purina Dog Chow. "Our new Purina Dog Chow Light & Healthy product is a calorie-light way to help your dog maintain a healthy weight, because we believe that strong dogs make families stronger."

Purina Dog Chow Light & Healthy is part of the Purina Dog Chow portfolio of products, and is available for purchase at grocery, mass and pet specialty retailers. The suggested retail price is $5.99 for a 4-lbs bag, $12.99 for a 16.5-lbs bag, and $21.99 for a 32-lbs bag.

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