DUBLIN, Ohio — Pure Silk shave creams for women has unveiled a sleek new packaging design and improved moisturizing formula with twice the aloe of Pure Silk’s previous shave creams.
The redesign highlights key ingredients found in each of the brand's seven fragrances and new 100% rust-proof aluminum cans. To support the launch of the new design and formulation, Pure Silk has hired Rachel Kay Public Relations to execute public relations and social media strategy and GSD&M Advertising as its creative partner. The combined efforts of the agencies will advance the company's goal to connect with its core consumers — women and teens — via a mix of paid and earned media.
The company also is supporting the relaunch with an advertising campaign that includes print ads and broadcast ad spots. Pure Silk also is the sponsor of nine Ladies Professional Golf Association tour members, including Natalie Gulbis, Brittany Lincicome, Jennifer Song and Stacy Lewis, who currently is ranked second in the world.