Pure Protein launches Soft Baked Bars nationwide

RONKONKOMA, N.Y. — Pure Protein, manufacturers of protein products, introduced Wednesday a new protein bar the company hailed as unlike any other protein bar, with the introduction of Soft Baked Bars. Each new bar delivers protein necessary for a lean, healthy and strong body, with 5 g of sugar, the company added.

Pure Protein introduced two flavors into the Soft Baked line: Double Chocolate Vanilla Crunch, which has layers of chocolate and vanilla, wrapped around a soft cake center, and Double Chocolate Peanut Butter Crunch, with layers of peanut butter and chocolate around a soft cake center.

Soft Baked Bars are the latest addition to the Pure Protein product line. Pure Protein is on a mission to deliver high-quality protein products that support lean muscle and strength, promote overall good health and help fuel the body as exercise regimens and today's active lifestyles demand, the company stated. As with all Pure Protein products, spanning a wide variety of bars, shakes and powders, new Soft Baked Protein Bars take a lifestyle approach to optimal nutrition.

Pure Protein Soft Baked Protein Bars are available nationwide now at leading retailers including Walmart, Target, Publix, Safeway, Meijer, Giant, Stop & Shop, Shop Rite, Wegmans, Harris Teeter, Roundy's, A&P, Market Basket, CVS Pharmacy, Duane Reade, 7-Eleven, GNC and Harmon.

Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

Login or Register to post a comment.