DENVER — Pulse Beverage Corp. announced that it is expanding its product line with the debut of Natural Cabana Coconut Water and Natural Cabana Pineapple Coconut Water. The new additions will be available in Albertsons grocery stores later this month.
"Coconut water has rapidly become its own category, and we are able to introduce a product that contains high-quality ingredients, superior taste and competitive pricing that appeals to a broad and diverse marketplace," said Bob Yates, CEO of Pulse. "Now that we have grown an expansive distribution network in a relatively short period of time, we look forward to introducing our coconut water to convenience and grocery stores that we believe will resonate with our product."
Pulse will officially launch its coconut water in early March at Natural Products Expo West, a tradeshow venue for natural and organic products.