NEENAH, Wis. — Kimberly-Clark's training pants brand has tapped celebrity mom Alyson Hannigan to inspire parents and toddlers to start potty training with a fun, easy celebration.
Pull-Ups said it is continuing its promotion of "The Potty Dance," a song-and-dance potty training routine that parents and kids can do together. Now in its fourth consecutive year, the program is supported by a fully integrated marketing campaign that now includes a newly launched brand website and a social media campaign, including the launch of a branded YouTube channel.
"We know starting potty training can be a challenge for moms, and we know that the key to success is giving parents and toddlers the tools, advice and products to embrace the milestone and have fun together," Pull-Ups brand director Pete Sawin said. "The Potty Dance makes starting potty training an exciting bonding experience rather than a struggle. Alyson Hannigan's Potty Dance Party is a great example of how starting potty training can really be fun."