NEW YORK Puig USA, a subsidiary of Puig Beauty & Fashion Group, has announced the launch of Blue Seduction for Women, a fragrance by Antonio Banderas, and the charitable partnership with Antonio Banderas Seductive Fragrances and Broadway Cares/Equity Fights AIDS.
As part of the partnership, unveiled at a press event on Thursday in Manhattan, Antonio Banderas Seductive Fragrances will donate $1 to Broadway Cares/Equity Fights AIDS for each gift set of Blue Seduction for Women sold during the 2008 holiday season.
Broadway Cares/Equity Fights Aids supports social service programs across the country, which provide treatment and services for people affected by HIV/AIDS.
As part of the celebration, select members of the cast of the Tony Award-winning Best Musical, “In the Heights,” performed with children benefiting from the House of the Roses, Ballet Hispanico School of Dance, R. Evolucion Latina, Steps and Broadway Dance Center. Luis Salgado, assistant Latin choreographer for “In the Heights” and founder of R. Evolucion Latina, created a special performance for the event.
“I am committed to the arts so it is wonderful to have Broadway Cares/Equity Fights AIDS and it is wonderful to have Broadway Cares/Equity Fights AIDS and ‘In the Heights’ as part of this launch and partnership,” stated Banderas. “I’m proud to partner with Broadway Cares/Equity Fights AIDS, who supports many organizations for children and at-risk youth with educational programs, as well as social service programs for people affected by HIV/AIDS.”