CINCINNATI — Procter & Gambled owned Puffs, is doing its part to ensure customers are choosing responsibly sourced facial tissue products. The company has strengthened its commitment to responsible forestry management by earning the Forest Stewardship Council (FSC) certification. The company also has partnered with the Rainforest Alliance, and will begin using this certified labeling on all tissue products.
The Rainforest Alliance is an international non-profit organization that has worked around the world since 1987, to conserve forests and natural sources while advancing sustainable livelihoods. The Forest Stewardship Council is an independent non-profit organization promoting environmentally sound, socially beneficial and economically prosperous management of the world’s forests.
“To secure a future for our planet, P&G knows how critical it is to preserve our world’s forests. Our partnerships with Forest Stewardship Council and the Rainforest Alliance ensure that the tree fibers used in our products, like Puffs and Charmin, come from responsibly managed forests while still delivering the superior product experience our consumers expect,” Tonia Elrod, director, Family Care Communications & Sustainability, said. “By adding Puffs products to our roster of certified paper products alongside Charmin, it is our goal to continue to deliver on our commitments to responsible forestry.”
FSC and Rainforest Alliance Certified products will contain 100% virgin fiber sourced from responsibly managed sources. These seals also communicate to the consumer that the sustainable souring was certified to FSC standards by the Rainforest Alliance.